Distinct Identities, Unified by Purpose and Design
I developed complete brand systems for two employee resource groups, each reflecting their unique mission while maintaining harmony within the organization’s overarching visual identity. The work encompassed every layer of brand expression—from concept to execution—including custom logos, color palettes, line patterns, and visual frameworks.
To bring the brands to life across touchpoints, I designed PowerPoint templates, promotional merchandise, and digital assets that balanced functionality with personality. Every element was thoughtfully crafted to foster connection, pride, and inclusivity—empowering each group to communicate their story with authenticity and visual consistency.
To bring the brands to life across touchpoints, I designed PowerPoint templates, promotional merchandise, and digital assets that balanced functionality with personality. Every element was thoughtfully crafted to foster connection, pride, and inclusivity—empowering each group to communicate their story with authenticity and visual consistency.
